Crisp Solutions was founded in 2001 by current CEO Michael Clark to be used as a platform to sell a product that he had recently created.
In his own words:
“I was working at the Shaver Shop every weekend to make ends meet as a university student. I loved the concept of the stores and what they offered the customer. It was a genuine value-add retailer where customers came for real advice about products and problems they were having with personal grooming from highly trained sales staff. This concept was unique from my other retail experiences and also what my other friends were experiencing in their part-time jobs so I felt lucky to be part of it. I really wanted to impress the directors and owners of the company so they would offer me a marketing position at the head office when I left university, I could then use my passion and what I had learnt both in the store and in my course to help the company grow and succeed.
Often the store would have quiet times with little traffic coming through the door and I started using this time to analyse all aspects of the business. I had a strong belief from what I had learnt that if we gave the customers what they wanted the business would benefit across the board. Focusing on this I started looking for gaps in the market of what we offered as a store and what the customers were really looking for. Many different ideas came from this initial research which I then took to university and applied them to an assignment for my 3rd year Product Development subject. I then took the research to the next level. I selected the top 3 of my ideas and put them to the test. I surveyed the market and potential customers and the response was overwhelmingly positive. It was clear that there were gaps in the market and that the new product ideas would fill those gaps and give the customers what they were looking for.
As exciting as these results were, there was still a big piece of the puzzle missing as the assignment had made assumptions that the products could actually be developed and manufactured and also for the right price.”